James Mayes

Archive for May, 2010|Monthly archive page

Even the masters of the Internet struggle with Twitter

In Personal, Social Media, Twitter on May 27, 2010 at 3:54 pm

I bought a new camera recently. Online, as is often the case with commodity goods like this. I searched round a bit for bundles and competitive pricing and wasn’t particularly surprised to see Amazon come out on top. A few weeks into using my new toy, I find there’s an issue with the auto-focus.  These things happen, even with the best manufacturing processes – so I’ll just return it for a fix or replace.

I’ve got a few gripes about the way they handle returns, but that’s of no significant relevance here.  What IS important is that I thought I’d check out their Twitter presence, just to see if I could get a quick response through that medium. After all, they’ve still not responded to the email I sent them three days ago…

@amazon – Bio completed, url present, corporate logo in place. 21k followers, yep, I’m in the right place.  Then I looked at the Twitterstream.  Since the 1st February, there have been five tweets with a link of some kind Amazon wish to push. Every other tweet is a retweet of another Amazon channel.

I didn’t bother to try to engage via Twitter. It’s pretty clear that they don’t want to talk here.  I checked out a handful of Amazon’s other accounts, to see if this was an oddity, or standard practice. Of the five I checked, each one was pure and simple broadcast.

I have nothing against the use of broadcast channels – it’s part of our strategy at TweetJobs – but I do believe it remain just a part. Content and dialogue offer the real value in the experience. Walking through those Amazon accounts, I couldn’t find a single @mention or @reply. For a leading player in Internet consumer retail, that just seems horrific to me.

For the sake of balance, I should say I like Amazon. I’ve bought a fair bit from them in the past and will continue to do so in future. They let themselves down here though!

Are job boards just a fad?

In Recruitment, Social Media, Twitter on May 25, 2010 at 11:58 am

Talking to potential clients recently and I’m pleased to note more and more are accepting social media is here to stay. There are, however, still naysayers. I was reminded recently of a discussion I was involved in some years previously which has some relevance here.

1996. I’d just graduated and fallen into the recruitment industry in my search for some way to clear my student debt. Within the first few weeks there, my branch manager started seeking my opinion on many internet-related things. Whether it was my age, tech know-how, degree subject, whatever. I was happy to be asked!

And so, over a lengthy pub lunch one day, there it was. Are job boards a fad? I was crystal in my view and fought my corner. Glad I did, I was proven correct. But now I look back on that. What if I’d lost? What if they’d never started investing time and money on job boards? They’d be dead. Sunk, without trace. How many recruiters do YOU know who’ve operated entirely without job boards in the last ten years?

Fast-forward fourteen years, to present-day 2010. Social media is fighting its corner. Wanting to answer the ROI question that job boards currently find so simple. Wanting to make you understand it’s not going away.

Next stop – 2015. Whatever happened to that recruiter who said social media was a fad?

Tweeting for work – The good, the bad & the ugly!

In Recruitment, Social Media, Twitter on May 18, 2010 at 3:54 pm

So as you may know, we had our second child recently. It’s kept me away from the blogosphere and I’ve been trying to find the time to get back in there. I caught up with a few of my regular favourites over the last couple of evenings, and earlier today, stumbled across a piece from @imjustagoyle.

She wrote here about use of grammar & language when people are tweeting in search of employment. I thought I’d take it on a step from there and look at actual content. I’ll admit I didn’t spend much time on this, but boy did I find some corkers! Twitter names removed for obvious reasons.

First, the people you’ll never hire:

“Just got an email about a new job opportunity w/ the FBI that would put me closer to home & friends. Getting it is a long shot but I’ll try.” – Just a hunch, but I’m guessing the FBI would rather hire people who could demonstrate discretion. Even if it’s not a hiring criteria for the role in question, does the candidate KNOW that at this stage?

“Phone interview for a job I don’t even want! I’d rather be out in the sun!” – Any need to comment? Really?

“I already know I’m going to regret it, but I’m taking on a job I don’t want, for a person I don’t like, because the money is good.” – Please, if you absolutely must do something for the wrong reasons, don’t broadcast the fact – unless you want your first day induction to be really uncomfortable when they start talking about company values and cultural fit.

“Hm got woken up a few min ago by a call to see if I was interested in interviewing for a coaching job. Already have one but said yes anyway” – again, do you really think you should be representing yourself in this way?

“I’m applying for every other job on monster right now.” – Way to go. The ‘spray and pray’ approach is still alive and well.

“Damn I’m late already… I clearly can’t have a job that depends on me being timely” – nothing to add here!

Second, some positive examples that shone through:

“Job interview 1 of 2 this week is complete. Went well, awesome company, hope I get it!” – I hope you put your Twitter ID on your CV –great way of showing your commitment post-interview.

“Day 2 of temp job! Yesterday was great, plus I met my new teammates of my new venture, more on that later! Hope you all have a great day” – If you want them to offer you the post permanently, this certainly won’t hurt.

And finally, someone who is undoubtedly comfortable in his/her current role. This tweet has no real relevance to this post… it just seemed a good way to round off!

“You know you have a cool job when spend your morning cleaning up pig blood and you stare at preserved frogs on your desk.”

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