James Mayes

Archive for October, 2011|Monthly archive page

Blog: The biggest change since GooglePlus launched?

In Google+, Recruitment, Social Media, Social Recruiting on October 28, 2011 at 8:28 am

GooglePlus logoI’ve blogged a number of times previously on Google+. As a major social platform to compete with Facebook or Twitter, it’s not there yet. It’s worth recognising though, growth rate has been impressive and there’s still chance.  40m users globally, 2.5m in the UK, and recruiters already targeting the platform via search tools other than Google itself. Indeed, Google continues to migrate features from other services into the platform too.

One of the things I’ve been waiting for is the platform to open up to those running Google Apps accounts, not just private GMail addresses.  They have now – so why does this matter?

  1. I know a huge number of people who use Google Apps as part of their professional lives. The requirement to log out of Apps in order to log in to Plus (or swap between browser sessions) is a barrier to usage.  If I could stay logged into Plus the whole time, I’d be there more.  I know that’s the same for many others, so I expect to see usage stats rise as a result.
  2. If it’s being used more by people when they’re logged in with an Apps account, it would suggest those people are in the “work” frame of mind – I’m guessing this will lead to increasing numbers of professional discussions and information exchange on the platform.  All this will add to an already data-rich pile for recruiters to swim in.
  3. I know there are those out there who’ve never bothered signing up for Plus because they didn’t have a Gmail account and didn’t want to sign up for another email service just to get into Plus.  For those using Google Apps as work, problem solved – another barrier to entry removed.
  4. Some of the collaboration tools in Plus are professionally useful.  I for one love the Hangouts feature and have made significant use of it, both internally and with potential clients.  Now Plus is available to all Apps users, I wouldn’t be surprised to see businesses making more use of things like this (maybe replacing paid-for services such as GoToMeeting). That being the case, again, Plus usage generally will rise.

If you use Google Apps at work, you’ll have to ask your Apps account administrator to turn the function on.  This link gives relevant info.

If you think I’ve missed something or even called it wrong – let me know!

Blog: Are complex branding messages really necessary?

In Recruitment, Social Media, Social Recruiting, Start-ups on October 26, 2011 at 6:41 pm

As you might imagine, I get into an awful lot of conversations where employer branding is on the agenda. Some of things I hear are wonderfully multi-layered, others are more around the telling of a story. Occasionally though, something stands out.

We’re recruiting heavily for our tech team at present. As you might imagine, we’re using our own platform – but we’re also looking to explore other routes to talent. One such route is a careers event for start-up firms around Old St (Silicon Roundabout) looking to recruit great developers.  We have a great approach for the day (nice work Hung!) and obviously, I’ve taken a keen interest.  One particular aspect that stood out was the marketing for the event itself.

I’m a fan of any kind of marketing that appeals to emotion over logic. It’s a far stronger reaction, indeed often visceral.  The people behind this event have achieved it, beautifully, with a single page of clearly designed, well-aimed copy.

Great employer branding

If you want to see the full extent of the piece, head here – and if you have any developer friends looking to change jobs, they could do worse than come along on Sunday

Blog: News grouping without tagging on Facebook #stoneroses

In Facebook, Facebook tips, Recruitment, Social Media, Social Recruiting on October 21, 2011 at 3:54 pm

Noticed this one for the first time today.  Haven’t read anything about it in the aftermath of F8, but it’s certainly deliberate and interesting.  If a job seeker is a fan of numerous Employer Career pages, will this functionality allow the jobseeker to get a holistic view more quickly? Allow direct comparison between the style of one company and another? If so, it’ll only increase the rationale for a company to engage in human fashion and not via auto-posting….

Note that none of the four people here had actively tagged the Stone Roses in any way, just mentioned. Did I miss a press conference, or has this one come through under the radar…

 

news grouping on facebook

Blog: Can Facebook deliver Social Recruiting?

In Facebook, Recruitment, Social Media, Social Recruiting on October 21, 2011 at 1:43 pm

So Facebook decided to do jobs huh? It was only a matter of time. The platform certainly has enough users / data to make an impact, and  unemployment figures are certainly high on most government agendas right now.  Question is, what kind of recruiting will it be? Depending on who you ask, social recruiting can mean a wide variety of different things. Even Wikipedia admits the concept is “contested”.

I start with an oft-heard definition of social media itself: people having conversations online. In line with the higher standards some companies are starting to set, I’d then want to see great content to support organisational awareness, cultural development, maybe even upskilling of those interested in the employer concerned.  I’ve written more than enough on different aspects of social recruiting previously and won’t digress further now – my point is that this offering from Facebook is a first step.  As such, it’s much like the first forays of recruiters online twenty years ago – job listings.

I’m not seeing anything social here, other than the use of a social platform itself.  Obviously, with the depth of data and complexity of platform available, Facebook may do more in future – alternatively, could this be a line in the sand? Facebook laying down a minimal baseline? Does this say to vendors ” job distribution should be free – if you want to use Facebook as a platform you’d best find ways of making it more engaging than ever before”?  That, it seems, would align more closely with the way Facebook works with marketeers.

Game-changing? Not yet. Good thing? Absolutely! It’ll be another prod to employers to ensure they have a rounded strategy, to take social platforms seriously. It’ll also make sure vendors add something of value to the game, in order to ensure they’re not simply swept away. Like!

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