James Mayes

Blog: Are complex branding messages really necessary?

In Recruitment, Social Media, Social Recruiting, Start-ups on October 26, 2011 at 6:41 pm

As you might imagine, I get into an awful lot of conversations where employer branding is on the agenda. Some of things I hear are wonderfully multi-layered, others are more around the telling of a story. Occasionally though, something stands out.

We’re recruiting heavily for our tech team at present. As you might imagine, we’re using our own platform – but we’re also looking to explore other routes to talent. One such route is a careers event for start-up firms around Old St (Silicon Roundabout) looking to recruit great developers.  We have a great approach for the day (nice work Hung!) and obviously, I’ve taken a keen interest.  One particular aspect that stood out was the marketing for the event itself.

I’m a fan of any kind of marketing that appeals to emotion over logic. It’s a far stronger reaction, indeed often visceral.  The people behind this event have achieved it, beautifully, with a single page of clearly designed, well-aimed copy.

Great employer branding

If you want to see the full extent of the piece, head here – and if you have any developer friends looking to change jobs, they could do worse than come along on Sunday

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