James Mayes

Archive for December, 2011|Monthly archive page

Quotes of 2011

In Conference, Personal Development, Recruitment, Social Media, Social Recruiting on December 12, 2011 at 11:22 pm

I wrote a guest post for someone recently which got me thinking in review. Doesn’t happen often, so I wanted to pursue the train of thought a little more.  I particularly wanted to pick out some of great comments I’d heard during the course of 2011.

I hope you’ll excuse me if the quotes aren’t completely precise, I hope they’re close enough to do the originator justice – feel free to correct in the comments.

Twitter makes you like people you’ve never met – Facebook makes you dislike those you already know. Greg Hadfield on evolution of Social Media

It’s not what you do, it’s what you inspire. Sally Kettle on rowing the Atlantic

We no longer search, we follow. I predict the death of SEO within 5 years. Nik Halstead on changing habits of content discovery

It’s not only money that goes in and it’s not only hires that come out.  Maayan Zusman on Social Recruiting RoI

Recruiters are judged on cost per hire / time to hire. Value is measuring Quality of Hire. Andy Hyatt on measuring returns

The war for talent is over. Talent won. Lucian Tarnowski on the future of talent

Your CEO doesn’t need to be on Twitter, just like he doesn’t need to answer the phones. He just needs to understand why YOU do. Neil Morrison on Social Media in HR.

I want a SCART socket for social media. Stephen O’Donnell on connected data platforms

I also want to share with you this video: Brutal Simplicity of Thought – on the basis that it’s the best two minutes of video that I’ve seen all year.  Enjoy!

Blog: Handling adverse social media – done right

In Facebook, Social Media, Social Recruiting on December 1, 2011 at 1:23 pm

Given a nudge today (thanks MJ) to take a look at the PepsiCo Facebook page – a comment had been place by a fan which raised a possible (serious) health risk and made it visible to the 41,000 other fans who like this page. This doesn’t need a detailed write-up, the screen shot is below. It does warrant a couple of key points on the way the PepsiCo responded:

  • A clear and direct manner, firm but polite
  • Less than 2 hours before a response was visible
  • A link to back up the response from PepsiCo

The bit I really love though, is the link. It doesn’t go to a marketing or PR statement elsewhere on the corporate site. It goes to an independent site with a reputable history. An unconnected third party. Someone your watching public are more likely to trust.

Handling adverse social media

Can you think of anything PepsiCo could have done better? I can’t!




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