James Mayes

Blog: Twitter vs Foursquare – just a local micro-trend?

In Facebook, Foursquare, Mobile, Recruitment, Social Media, Social Recruiting, Start-ups, Twitter on March 17, 2012 at 9:53 am

I wrote recently about visualising FourSquare check-ins after I watched adoption of the platform skyrocket during SXSW. When I wrote that, I wanted to follow up with some micro-level observations on usage – and throw it out for wider validation. There are trends I’ve noticed which, if mirrored in your lives, have significant implications for recruiters and technologists alike. FourSquare isn’t the whole focus here, but certainly the catalyst for the thoughts.

First up – the scene.  I live in a small British town, not an urban metropolis.A handful of streets, close and friendly community, mixture of age groups, a very strong group of parents with school-age children (teenage and not-quite-teenage). A year ago, almost all were using Facebook. Some were absent, but amongst those I know well, adoption probably exceeded 80%.

Six months ago, a shift became apparent. The younger generation started hitting Twitter.  Mostly the chatter was around the music scene, but I noted a rise in smartphone around the same time. It was also evident that a few had unfriended parents in recent months on Facebook, so maybe that played a part. PLEASE, let me know what you see in your communities, I’d appreciate the feedback whether it validates or disproves! If this is borne out in the wider market, it certainly has implications for any recruitment campaign around the entry/graduate level of the market. I’d also note that while there’s been some adoption by adults, it’s been much less so. That segment still far more Facebook focussed. The teenagers are still active on Facebook, but to a lesser degree than a year ago.

FourSquare logoThe catalyst for this post remains FourSquare though. Over the last few months, a number of the parents have jumped on there. Im keen to understand why, and whether this is a wider thing. FourSquare was huge at SXSW, but that’s mecca for geeks, so makes perfect sense. The parties, the promotions, the networking, the discovery.

My area has minimal specials on there, so the recent adoption isn’t for money-saving reasons. If the kids aren’t there, it’s not for keeping track of them. It’s a fairly regular community, not a heavily digital selection, so that’s not it. Yes, there’s been an increase in smart phone adoption – but that delivers all kinds of opportunities, not just FourSquare. Certainly, there’s a focus and an interest around the mayorships – the gamification aspect is really driving engagement, no question.

Regardless – if you wanted to target this group, FourSquare’d be a great option right now – so clearly, I want to understand if this is a more widespread trend. If so, FourSquare and recruitment are only just getting acquainted…

  1. […] Blog: Twitter vs Foursquare – just a local micro-trend? (musingsfromsussex.com) Like this:LikeBe the first to like this post. This entry was posted in Facebook, Foursquare, Social Media & Community Management, Twitter, YouTube and tagged Brand, Check-in, Customer, Facebook, Foursquare, Social network, Twitter, YouTube. Bookmark the permalink. […]

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