James Mayes

Archive for July, 2012|Monthly archive page

Cartoon: The ME guide to Social MEdia…

In Humour, Infographic, Social Media, Social Recruiting on July 20, 2012 at 11:55 am

What social media platform should I use


Original credit to John Atkinson @ WrongHands

Video: How well do you support your team?

In Human Resources, Sport, Video on July 17, 2012 at 11:28 am

I’d say the main action is about 15 seconds. The following support is around 2 minutes. That’s all I have to say on this one.

Blog: If Twitter can’t do Mobile, what chance do YOU have?

In Mobile, Recruitment, Social Recruiting, Twitter on July 12, 2012 at 2:09 pm

Having started with social, many leading edge recruiters are turning their attention to mobile now. What tech exists, should we build apps, what constitutes a good mSite, do the traffic figures really warrant it, and so on. I’m a firm believer that mobile is an essential part of a fully formed recruitment strategy and represents one of the most important channels available. People smarter than I have written about why.

Recently, I’ve been looking at a few different approaches.  I was prompted by a tweet from Joel Cheeseman last night to take a closer look at Twitter’s approach. After all, this is a spectacularly well-funded company ($1.16b at last check), with an awesome brand, competing for the top 1% talent in possibly one of the tightest markets on earth. It’s also a company for whom mobile is ABSOLUTELY key (traffic stats, third party app developers, recent acquisitions all bear this out).

I’d rather hoped to find an awesome example of how mobile can really be leveraged.  Turns out, it was remarkably disappointing. I took a look specifically at the UK end of things – a new Twitter account devoted to working for Twitter in Europe recently opened up.

They’re tweeting job links, but as you’ll see from the screenshots below (Android device), neither the job landing page nor the application process have been subjected to much in the way of mobile optimisation.

(click to enlarge, each is a separate screenshot)


Twitter have the capability to do this in-house of course, but those engineers are focussed on the core product and Twitter, like many, have chosen the option to buy a platform. No problem there.

What surprises me is that they’ve chosen a platform which seems to do nothing to recognise mobile traffic when Twitter themselves are probably more aware than anyone of the growth in mobile traffic – even more so amongst the demographic likely to be interested in working for Twitter.

We could blame the platform powering this (JobVite) – but to my mind, Twitter simply chose badly! This isn’t a JobVite product write-up – it”s a comment on Twitter’s recruiting tech strategy.

So, did I miss something here? Are Twitter guilty of an epic fail? Is there any hope for more earthly recruiters when the corporates gods of mobile platforms miss the mark so widely?

Blog: Talent communities vs the natural world

In Community, Conference, Guest post, Recruitment, Social Recruiting on July 12, 2012 at 8:07 am

Originally written as a guest post for #SRConf, now here for my archives.

I’ve heard previously that the idea of community very much underpins education (and therefore talent) since the dawn of human development. Interesting concept, plenty of historical evidence.

Sitting on the beach recently, feeding seagulls with my kids it prompted me to consider how we develop Talent Communities. We talk of seeding with content, of talent attraction, of using these mechanisms to identify the rarer candidate.

We debate the value of the community manager, the role such a person should play. A brief experiment made it simple to draw some very fundamental conclusions. First, a short video (no, not the beach… maybe next time!)

Some observations:

  • Seeding (feeding) can have a pretty immediate impact (if the food is right!)
  • Attraction continues via signals we’re not always aware of
  • While the main contingent can probably be predicted, it’s the unusual arrival that may prove more interesting
  • Interest dies away without continuing new food/content
  • Finally – the unexpected can cause the very sudden disintegration of a community

Is there more to be found here? For me, some of these basic principles can provide guidance for us as we explore and evolve. Keeping it simple can indeed be effective!

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