James Mayes

Blog: Lasers in the Jungle?

In Recruitment on October 4, 2012 at 11:30 am


Bit of a back to basics post for me, brought on by a recent purchase.  Just a domestic item, nothing interesting – but purchased on the recommendation of a friend. Not a Facebook post or a tweet, but an actual recommendation.  I believe it used to be known as Word of Mouth. The marketeer’s Holy Grail.

I’ve heard this phrase applied to recruitment marketing many times over – but only ever in relation to information sharing online.  Take care not to be the boy in the social media bubble.

I’ve talked to a number of friends who’ve switched jobs recently – actual word of mouth still counts, though it seems to be ignored as a deliberate channel, more an accidental output. I wonder if more could be achieved if a little deliberate thought was given to this aspect?

Andy Sernovitz put it best: Make it easy for people to talk about you


So many new platforms, tools, techniques. These are indeed the days of miracle and wonder… which may give you another clue on where this blog title came from…





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