James Mayes

Posts Tagged ‘automation’

Blog: TrueTwit – am I missing something?

In Social Media, Twitter, Twitter Tips on January 6, 2011 at 10:19 am

I’ve noticed more people using the TrueTwit service recently to validate new followers.  I try to keep on top of new Twitter tools and occasionally blog reviews on those I really like.  This one however, isn’t for me.  Having been asked to explain what I dislike on a few occasions now (thanks @NaturalGrump for the most recent prod!) a post seemed the best way.

For me, Twitter’s about the conversation.  It’s about finding new people I can learn from, it’s about sparring with professional peers and it’s about helping our customers get the best from it for their needs.  I’ve not signed up to TrueTwit, so this isn’t a review in the normal sense – it’s more an indication of why I won’t.

True Twit is there to ensure you’re only being followed by real people. When I follow someone using the service, I get an auto-DM coming back asking me to visit the website and verify I’m not a spam robot, before it notifies the individual that I’m following them.

So why don’t I like it?  Firstly, there’s that auto-DM. I’ve said it before and I’ll say it again, I hate auto-DM’s of any kind. Just because I’ve chosen to listen to what you’ve got to say, doesn’t give you the right to spam me. You send me an auto-DM, I see it in my Twitterstream, I get a text, I get an email.  That’s a lot of noise I just don’t need and if you think I want to encourage it, you’re mistaken. If I get a DM, I want it to be for a good reason.

Secondly, I don’t get that many spam robots. I tweet a fair amount, I have a fair number of followers, I’ve been on Twitter a while.  I get more spam noise from TrueTwit DM’s than I do from bots, so guess which one annoys me more.

Finally – why do you care if a bot follows you?  If someone real chooses to engage and start talking, then great – you probably said or did something interesting in the first place to make that happen. If you’re followed by a bot and it sits quietly in the background (and then probably unfollows again shortly after because you didn’t reciprocate) it really doesn’t cause that much bother. The bots that really bug me are the ones that @mention me because of auto-word recognition and TrueTwit doesn’t prevent that.

So back to the title of this one – have I missed something here – or are TrueTwit users just unlucky with the amount of bot follows they pick up?

Automation vs human interaction?

In Recruitment, Social Media, Twitter on July 28, 2010 at 3:57 pm

You may be familiar with the Pareto Principle – more commonly referred to as the 80/20 rule. The original law was very specific, but over the years it’s been quoted in reference to a wide number of situations, often tweaked slightly to suit the particular circumstances of the situation.

I stumbled across some archive material from Seth Godin recently – and it set me thinking about that law in relation to Twitter.  There’s obviously an array of tools out there for turbo-charging your use of Twitter but to what extent is automation acceptable? If social media is all about engagement and dialogue, maybe it’s not possible to automate any; should an actual human being be involved at all times?

Personally, I believe it comes down to what you want from Twitter.  Some want a source of information and may use alerts, lists or other techniques to find what they want. Others want conversation, in which case it’s almost certainly the natural touch at all stages.  For my personal Twitter account, that’s absolutely the case. I’m looking to find (and when I can, offer) thought leadership, interspersed with the lighter touch that helps form the glue in most relationships.

For business though, I do believe an element of automation is possible – and this is where our friend Pareto steps forward.  Just tweeting jobs is both a mundane task and one that leads to a dull Twitterstream.  By helping our clients consider the content element, we can improve the diversity and value of the material being published. With both of these aspects, automation is easily achievable and not necessarily detrimental and for many recruiters, that may take care of 80% of their total Twitter exposure

Of all the effort put into a topic, it’s the final 20% that really puts the icing on the cake.  Perhaps that, then, is the part where genuine human interaction is the most important – and for us, the part where the client really has to engage.

Disclosure: I’m a Founding Director of TweetJobs

Comments and views are always welcome here….

%d bloggers like this: