James Mayes

Posts Tagged ‘backchannel’

Blog: Influence vs impressions, TweetReach & conferences

In Conference, Recruitment, Social Media, Twitter, Twitter Tips on February 22, 2011 at 11:58 am

I’ve written before on the value of the backchannel at conferences. It’s something I get huge value from, whether I’m at the event or not. However, I’ve noticed recently the analytics from TweetReach being used more and more often.  I don’t live-tweet events professionally, or indeed organise conferences, so I’ve no reason to pay for full reports.  However, the snippets I’ve seen raise concerns.

Total impressions for 50 #trulondon tweetsTweetReach, so far as I can tell, tracks the tweets on a hashtag, plus those who tweeted them, the retweets, and as a result, the total possible number of views. It’s purely numbers though, and pays no attention to relevance (so far as I can tell).

Imagine, if you will, tweets coming from someone who’s had a career building websites. Maybe he/she has 10,000 followers.  If they then live-tweet a recruiting conference, they may indeed get huge numbers of impressions – but are those impressions a relevant audience. I’d guess probably not.

As an alternative, how about a tweeter with a career in recruitment, live-tweeting a recruiting conference. Maybe 800-1000 followers. I’d hazard a guess there’d be accelerated value through relevancy of audience and subsequent retweets to extended networks.

I therefore have a few questions.

  1. Have I missed something in the TweetReach analytics?
  2. Should a pro live-tweeter maintain separate account for different industry events?
  3. Should a conference organiser actually have the live-tweeter use his/her own account, to ensure greater relevance?

If you’re reading Glenn, I’m not going into the live-tweeting business – I’m just curious!  All thoughts and comments welcome.


Why Twitter? The Backchannel – #trumanchester

In Personal Development, Recruitment, Social Media, Twitter on September 10, 2010 at 12:19 pm

I regularly get asked about the value of Twitter and as you’d expect, I can talk for hours on the subject.  One particular favourite though, remains the backchannel.  It’s always easier to explain when there’s a real-time event happening that people can plug into, so I suggested recently that those sceptical should follow #trumanchester this week.  Now the event itself is over, I want to take a quick look back, including a few stats.

For those who haven’t been involved, #trumanchester was a two-day unconference focussed on the recruitment industry (8/9th Sept). Subjects include technology, process, candidate experience and particularly, Social Media. Organised by Bill Boorman, the event was attended by circa 85 people representing the UK, USA, Netherlands, Switzerland, Scandinavia and Ireland!.

In the week surrounding the event (4th-10th Sept), there were 296 tweeters using the #trumanchester hashtag, producing 2160 tweets.

Bearing in mind the number of attendees, it’s clear that many of those tweeters weren’t there in person.  Probably more still if one considers many Twitter users don’t actually tweet much, they simply consume. The top ten tweeters produced over 1000 tweets between them. Regardless of their regular followers, these people managed to broadcast their personal brand & message to a seriously focussed audience.

If you check out the transcript over the actual two days of the event, you’ll notice many comments and questions coming in from outside the room. Often, these are from thought leaders in the industry who couldn’t be present. They’re keeping themselves up to date, driving the debate in a particular direction, raising their own profile – whatever the reason, they’re deriving value from the backchannel and adding quality to the event as a whole.

For me, the backchannel has become a key element of any event, whether I’m there in person or not. If it’s not something you’ve investigated before, I urge you to do so in future! Two acknowledgements I should make: first, stats and transcript produced via WTHashtag. Second, kudos to @billboorman for recognising the value of live blogging and backchannel curation – bringing @lesanto in to drive this aspect added a huge amount of value.

Tweeted highlights from #SMIR conference

In LinkedIn, Personal Development, Recruitment, Social Media, Twitter on April 23, 2010 at 10:50 am

Rather than my usual reasoned (rambling?) posts, I thought I’d go with something a little different today.  The following are highlights from yesterday’s Social Media in Recruitment conference (#smir), which I’ve simply picked out from the Twitterstream for those who couldn’t be there and didn’t manage to follow.  If any fellow attendees have others, please do feel free to add them!  Great event, kudos to @MikeETaylor for the organisation – very smooth indeed.

@BillBoorman: My favourite quote at #SMIR I used to send my clients wine, now i send them Cows! (Farmville) – This came from @ElkieHolland’s presentation.

UKStaffSearch: 3million new signups a month, impressive stats for Linkedin! #SMIR

ChairmanSam: Key words from #SMIR Real-time, Recency, Relevance – the 3R’s quite fitting for a Conference on Recruitment via Social Media…

@garyr0binson: Need augmented reality app to locate all my Twitter friends in the audience at #SMIR

myworksearch#smir getting onto interesting Twitter lists can bring you to the attention of recruiters

vicokezie: Online communities enhances the human touch in the recruitment process #SMIR

SiteAdvisor#smir – People know where they want to work but they want to know about the job and company but in a social way – NOT corporate babble

BraveNewTalent: CK Clinical hired a social media recruitment manager after coming to #SMIR last year and has reaped the rewards. Every company shud hav one!

@CKClincal filled a director level role from a YouTube video!! #SMIRJonathan is inspiring!!

@WaasdorpiGI: 3D’s of social media: dedication, discipline and determination #smir

Kilkennykitten: Most Recs have a long way 2go re engaging job seekers. Most don’t even respond to job applications. Gr8 opptys for gr8 recruiters #SMIR

HRWPB#SMIR MAYBE I am obsessive about the subject am surprised noone has mentioned culture, they are all depending on it but not conscious of it

vicokezie: Cands that knows employers used social networking sites could claim reason not successful was discrimination, eg religion etc #smir

luciant: Surprised that the legal advice is still to block employees from using the web! That isn’t social! #SMIR

luciant: I strongly feel the legal risk of getting it wrong is not comparable to the phenomenal benefits of getting engagement right #SMIR

HRWPB#SMIR corporate organisations, scared about brands being in the hands of employees. Employee owned organisation is radically different

There will no doubt be fuller blog reports on this subject – including one already published by @topbananas with some video interviews.  Keep following #smir on Twitter for the wrap-up.

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