James Mayes

Posts Tagged ‘case study’

Blog: YOU decide how much vitriol this recruiter gets!

In Recruitment, Social Media on January 25, 2011 at 10:08 am

Something slightly different from me today – I REALLY want your input!

As many do, I get spam emails from recruitment agencies constantly. I get cold calls, I get speculative CV’s.  It tends to suggest that in cultural/behavioural terms, they’re still way short on getting the basics right – and as such, shouldn’t yet go near Social Media.  I’ve recently had one which I believe presents a great case study on precisely this point.  I drafted the following, but then I thought I’d crowdsource a response.  Should I send them this and give them a chance to respond? Should I change it? Should I just ignore them and hope they wither and die?

Dear xxx

As I said when we spoke last week, we have no requirement at present. If we did have a requirement, we would first turn to one of those companies we work with as a consulting partner. Again, as I explained at the time, we’re currently talking to your firm, but that’s as far as the relationship goes.

Credit: Getty Images

If we hadn’t had the conversation prior, I would have thought your mail to be spam.  As we’d actually spoken in some detail a week ago, I don’t regard it as spam – I regard it as a clear sign that you in no way listened to, or registered, the information I gave you on that call.

If you’re unable to listen to a prospective client when being given information on the first call, I have no choice but to assume you’re also unable to listen or register information when given a recruiting requirement.

Finally, I have previously unsubscribed from speculative mailers from your firm.  The arrival of your email with three unwanted CV’s indicates no notice has been taken of my previous written communication either.

Please, explain to me exactly why you think I’d ever want to use you as a recruiter?

I have a load of meetings today – the comments are unmoderated, so feel free to speak out – but with due respect. I’ll review late this afternoon and decide how to respond.

Social media failure – a @vodafoneuk example

In Personal, Social Media, Twitter on September 1, 2010 at 8:17 am

Usually I’ll focus on more recruitment-related matters here – but just recently, I attempted to talk to Vodafone via Twitter.  Give them their due, they have a team there for this, and a couple of times in the past they’ve been quite helpful. On this occasion, the experience wasn’t so great. I’ve given them the chance to investigate and respond privately, but as they’ve not done so, I figured it becomes fair game as a failure case study.

JM -> VF 13th Aug, 1207

Can you direct me to options for a data bolt-on covering France? Thx!

VF -> JM 13th Aug, 1218

If you email us here http://bit.ly/JhPl0  with WRT135 in the title, we can take a look for you. Thanks ^AW

JM – 13th Aug, 1633

@fordie Not a huge surprise… still waiting for a response to the email @vodafoneUK requested….

(Discussion with a friend of mine – mentioned @vodafoneuk to see if it sparked a reaction. Success!)

VF -> JM 13th Aug, 1642

What’s your email reference number (sent in an auto reply)? ^JH

JM -> VF 13th Aug, 1700

No auto-reply received. I trust that’s not good?

VF -> JM 13th Aug, 1709

Not necessarily, can you DM me your email address & I’ll do a quick search  ^JH

JM -> VF 13th Aug, 1813 (Via DM)

For ^JH – email address would have been xxx@xxx

VF -> JM 13th Aug, 1920 (via DM)

Sorry not received. Can you resend to xxx@vodafone.com & we’ll reply asap. This is a private address but will assure receipt  ^JH

VF -> JM 13th Aug, 1933

Whoop! Email successfully received! We’ll reply as soon as we can ^JH

At this point, I disappear on holiday without any useful data rate information.  I’m still waiting on the bill, but one suspects it won’t be cheap.  On returning, I thought it would at least be worth chasing up to see what happened.

JM -> VF 23rd Aug, 1936 (via DM)

Ref our tweets/emails 13/8/2010 – no response has yet been rec’d, despite tweet from @vodafoneuk confirming you had my email. Pls explain?

VF -> JM 24th Aug, 0905 (via DM)

Hi James. I’m sorry about this. I’ll check with the team to find out what has happened to your reply. Thanks ^IC

Well, it’s been a week now. Since there’s been no other contact, here it stands. The full summary of my recent engagement with @VodafoneUK.  One of the larger corporates out there, with a great understanding of mobile technology and the foresight to get a team onto Twitter, even using cotags to identify team members.

Responding to tweets is useless if it’s only platitudes. The lesson is this: if you want to be here, SAY SOMETHING USEFUL.

Finally – I very rarely moderate comments on my blog. The same is true here and any response from Vodafone will be published in full….

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