James Mayes

Posts Tagged ‘facebook’

Social media image size cheat sheet

In Facebook, Facebook tips, Google+, Infographic, LinkedIn, Social Media, Social Recruiting, Twitter, Twitter Tips, Video on January 15, 2013 at 11:18 am

Something that’s been a pain to me in the past, and no doubt a constant pain to everyone else who’s ever tried to carefully prepare a social media page…. what size should the image be?

Luckily, problem solved. The wonderful guys over at LunaMetrics have done the hard work for us. Not only for images though, they’ve covered video preview sizes, caption box character limits, thumbnail sizes… everything!

Image size

What’s more, they’ve covered all this for

  • Facebook
  • Twitter
  • Google+
  • YouTube
  • LinkedIn
  • Pinterest

If you build, customise or play with images, videos, thumbnails or layouts on any of the above sites…. you need this in your life!  Bookmark, enjoy! Full post here.

 

Facebook feeds and context

In Facebook, Personal, Social Media on December 15, 2012 at 9:58 am

Following the horrific news of the school shootings in Connecticut, there was obviously an outpouring of grief and condolences on Facebook. Likewise, the gun control debate has reignited.

When I took a scan through my feed this morning, one thing that really stood out was a friend Liking the NRA page. When I first saw it in the stream, I thought this was a recent Like – maybe a reactionary statement to those demanding tighter gun laws. It struck my as out of character and highly insensitive.

I know this guy well enough to know he’s not that insensitive though. He’s very much the shooting and fishing kind. I checked in with him briefly and confirmed, yep, he did Like the page, but it was some time ago.

I’m not completely certain, but I think the deal here is that Facebook has identified guns as a hot topic in my stream and decided to show me a related page that a friend has previously liked, with no sensitivity to current affairs.

Context is everything. Facebook are a long way from solving it.

Regards the shootings themselves, I largely keep my political views away from this blog – so I’ll limit myself to simply expressing great sadness that such a tragic event has occurred. To borrow from writers more talented than I, no parent should have to bury their child.

Blog: Where’s the Quiet Man?

In Facebook, Social Media, Social Recruiting, Twitter on November 5, 2012 at 10:10 am

noisy social mediaThe level of posts being pushed out by some companies on social platforms seems to be ever increasing, to the point of deafening. I’ve seem numerous complaints about this over the past few weeks, on multiple platforms. There are of course, many explanations – for example:

  • On Twitter, there’s a direct correlation between number of tweets and number of followers – which pushes some users to tweet heavily purely for the desire to grow numbers.  If you haven’t seen it, you should totally go check out the analysis on RAAK, where they were testing out some theories on Klout.
  • On Facebook, a good understanding of EdgeRank and the careful use of content will massively increase the chance of me seeing your content over someone else’s. Want more info – take a look at this from Fresh Egg.

Point of this post though, is a brief trip back in time.

One of my early employers was particularly fond of open-floor meetings. Everyone was entitled to their opinion, and entitled to share it. Sounds a little bit like social media, right? One chap I worked with had a great way of being heard. He’d be the quietest person in the room.  He’d make it obvious with a cough or a wave that he had something to contribute, but would then speak quietly. Very quietly.

We socialised together occasionally and I know “quiet” was far from his natural state – but he’d figured that be lowering his own voice, everyone else had to shut up in order to hear. He was respected enough that people wanted to hear his contribution, and they had no choice but to be quiet in order to listen. It was a beautiful tactic, executed with elegance repeatedly.

Bill often likens social platforms to a watercooler chat, or a bar meetup – which leaves me wondering if this tactic could transition to these new channels?

On Twitter, I think the usage patterns stack against – but with a good understanding of EdgeRank and careful consideration, I think it might actually be possible on Facebook.

Anyone seen it done?

 

 

Blog: Social Recruiting = Communities, Physics and Chemistry!

In Community, Facebook, Guest post, Recruitment, Social Media, Social Recruiting on July 10, 2012 at 2:20 pm

Originally written as a guest post for #SRConf, now here for my archives.

I’ve seen a variety of discussions recently focussed around what data should be captured when building a talent community. There’s the obvious professional information and interests which always come high on the list. Some platforms talk of capturing social assets, such as a blog address or Twitter handle. More and more, I’m seeing Facebook used to kick off a user’s account creation – though oftentimes, I think this is driven by the vendor’s desire to easily enable social sharing in the hope of aggressive user growth than for any smart data reasons.

I’m more interested in other data pockets which can be captured. What articles has the individual read? Which videos have been watched? Were the user reactions positive, or negative? Much can be learned here, both about the value of an employer’s proposition to the talent market, but also about the suitability of the candidate. Not the suitability expressed deliberately on a profile or in an interview, but by actions, by the pieces of content an individual shows interest in. Surely this is a great guide to future professional interests, an indicator of preferred career direction and thus long term suitability.

recruitment - physics and chemistryI’ve maintained for a long time now that as storage is getting ever cheaper, a platform should capture as much data as possible at any given moment (with the caveat that this requirement be balanced against the user experience – much data gathering can be invisible to the user). My basis for this is that without access to the data, options are limited. Once data is available, it’s possible to explore, to experiment, to see what patterns emerge.

Love to hear your views on this – but before I sign off, I’ll share some thoughts conveyed to me via an attendee at the recent Apple developer’s conference. Physics and chemistry are intrinsically linked. Physics represents your universe of items. The atoms, the bits, the bytes, the everything. Chemistry details the way these things interact. Without the physics, there can be no chemistry. If you want chemistry in your Talent Acquisition, you’ll need to get the physics there too!

%d bloggers like this: