James Mayes

Posts Tagged ‘FourSquare’

Blog: FourSquare visualisation

In Conference, Foursquare, Mobile, Recruitment, Social Media, Social Recruiting, Start-ups, SXSWi on March 19, 2012 at 9:03 am
Just back from a week at SXSW, the year’s major global digital event. As always, loads of great new ideas and tools to share – but very much blown away by FourSquare this year. While not a new service, it certainly broke out in a way I haven’t witnessed first hand before. Previously, I’ve watched as people used competing geo-local services to organise and communicate, often with the activity being tied together on Twitter.
This year was different. FourSquare owned it, and not in a small way. Pretty much everyone I spent time with agreed FourSquare was their go-to place for geo-local discovery during the week, for meet-up organisations, for lunch planning, for parties, etc.  I’d love to see some traffic figures from the company on what happened during the week, and indeed whether those levels endure – but it was certainly amazing to watch and participate in. Example? I checked into the convention centre. Early users got excited by a Swarm badge for checking in with 50 other people. I checked in with over 3,700 other people on the second day.
Back to London now and contemplating implications of this.  I have another post on FourSquare in the works right now, but first up, I want to share a quick trick I found.  I felt Austin (SXSW host city) was fairly compact. Events around town, but all walkable. So how easy is it to extract info from FourSquare on my check-ins and verify this? Quite simple, as it happens!
  1. Log into the FourSquare website
  2. Take your 4sq KML feed from here
  3. Paste it into the search box here
  4. You’re done. Scroll and zoom as you please!

You’ll get the full history here. You can remove specific places if you choose and play with the display from there. Personally, I was just interested in my Austin adventures.

The next post will look in more detail at some specific usage which has relevance to recruiters. Right now though, I’d simply suggest if you’re using Facebook and Twitter as part of your social strategy but haven’t considered FourSquare, you have work to do – and not much time to do it in!

Blog: When check-ins go wrong #hrtecheurope

In Humour, Recruitment, Social Media on November 3, 2011 at 10:19 am

So I’ve been enjoying the HR Tech Europe event yesterday/today, collating thoughts as I go. Hope to blog those at a later time, but for now, I wanted to share this.  As you may know, FourSquare allows you to “check in” to locations on your phone and has a variety of interesting uses.  However, when you let it tweet, it’ll add a little data automatically about the venue.

Noticed this one earlier today – can you spot the unintended data add-on?


bad check in

#TruLondon – and the conference app alpha test

In Conference, Gadgets, Social Media, Start-ups, Twitter on February 16, 2011 at 7:30 am

As Twitter followers will know, I recently had the pleasure of a day at the TEDxBrighton event. I didn’t get the chance to blog the event, but others did – here and here.

While the event itself was awesome, it also had an unforeseen outcome – an introduction to Ian Ozsvald, one of the team working on Social Ties.  The app is currently alpha, but after some pestering, Ian kindly granted me access to a version to play with at # TruLondon.  Why did I pester him?  Simply because it looks like the most Social conference app I’ve ever seen!

It’s aim is to help you find others at a conference with similar interests in order to better leverage the networking opportunity you have in the brief time you’re there.  The app uses hashtags, Lanyrd bookings and FourSquare check-ins to identify attendees – and having passed a few early comments to Ian, it appears he’s already got a great roadmap in mind already for other data sources.

It goes on to use available data in building a similarities model – essentially, identifying who you have most in common with. Finally, it pulls through avatars to help you pick them out in real life – and presents you with a cheat-sheet based on that individual to help you get the conversation started. For a #tru event, where Twitter usage is typically off-the-scale, it’s the perfect place for an alpha test run.

I’m really excited about testing this out for Ian – I attend a lot of Social events and this answers a real-world need; it’s not simply been developed to see if it can be done.

Attendees will no doubt be encouraged to Tweet on the day using the hashtag – but I could use your help too:

  1. Check in on FourSquare when you arrive at the venue
  2. Register in advance on Lanyrd (sign in with Twitter, the #Tru link is here)
  3. If you’re attending and you’d like a look at the app, come find me.

Otherwise, follow on Twitter for news of the next release. I believe Android and iPhone editions are both in alpha stage currently.

DISCLOSURE: No commercial association, I just really like it!

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