James Mayes

Posts Tagged ‘marketing’

Blog: Lasers in the Jungle?

In Recruitment on October 4, 2012 at 11:30 am

 

Bit of a back to basics post for me, brought on by a recent purchase.  Just a domestic item, nothing interesting – but purchased on the recommendation of a friend. Not a Facebook post or a tweet, but an actual recommendation.  I believe it used to be known as Word of Mouth. The marketeer’s Holy Grail.

I’ve heard this phrase applied to recruitment marketing many times over – but only ever in relation to information sharing online.  Take care not to be the boy in the social media bubble.

I’ve talked to a number of friends who’ve switched jobs recently – actual word of mouth still counts, though it seems to be ignored as a deliberate channel, more an accidental output. I wonder if more could be achieved if a little deliberate thought was given to this aspect?

Andy Sernovitz put it best: Make it easy for people to talk about you

 

So many new platforms, tools, techniques. These are indeed the days of miracle and wonder… which may give you another clue on where this blog title came from…

 

 

 

 

Even the masters of the Internet struggle with Twitter

In Personal, Social Media, Twitter on May 27, 2010 at 3:54 pm

I bought a new camera recently. Online, as is often the case with commodity goods like this. I searched round a bit for bundles and competitive pricing and wasn’t particularly surprised to see Amazon come out on top. A few weeks into using my new toy, I find there’s an issue with the auto-focus.  These things happen, even with the best manufacturing processes – so I’ll just return it for a fix or replace.

I’ve got a few gripes about the way they handle returns, but that’s of no significant relevance here.  What IS important is that I thought I’d check out their Twitter presence, just to see if I could get a quick response through that medium. After all, they’ve still not responded to the email I sent them three days ago…

@amazon – Bio completed, url present, corporate logo in place. 21k followers, yep, I’m in the right place.  Then I looked at the Twitterstream.  Since the 1st February, there have been five tweets with a link of some kind Amazon wish to push. Every other tweet is a retweet of another Amazon channel.

I didn’t bother to try to engage via Twitter. It’s pretty clear that they don’t want to talk here.  I checked out a handful of Amazon’s other accounts, to see if this was an oddity, or standard practice. Of the five I checked, each one was pure and simple broadcast.

I have nothing against the use of broadcast channels – it’s part of our strategy at TweetJobs – but I do believe it remain just a part. Content and dialogue offer the real value in the experience. Walking through those Amazon accounts, I couldn’t find a single @mention or @reply. For a leading player in Internet consumer retail, that just seems horrific to me.

For the sake of balance, I should say I like Amazon. I’ve bought a fair bit from them in the past and will continue to do so in future. They let themselves down here though!

Observations on exhibition hall technique

In Social Media, SXSWi on April 13, 2010 at 8:24 am

I’ve managed a couple of non-SXSW posts recently – but as we’re still very much in conference season, I’m going to return to the event once more for blogging inspiration.  I’m conscious that in conference terms, there aren’t many events on the scale of SXSW – and as a result, there was probably more diversity there in terms of engagement style than almost any other event.  One aspect that particularly struck me – the stands in the trade hall.

These are usually pretty dull affairs – piles of leaflets, maybe some free USB memory sticks with a presentation about the company on there. Two or three staffers who were hitting the hotel bar pretty hard the night before. You know the thing, I’m sure.  Well, here’s a few things that stood out in Texas which might be useful inspiration in future – and perhaps even help trade exhibitions become less dull!

The busiest stand the whole time was a small firm promoting image tools.  Not necessarily the hottest technology in Austin terms, but they did have….. HOT DOGS & BEER!  Cheap, simple,  and hugely effective. Constantly a queue of people looking for a free lunch and always happy to talk to the exhibitor whilst waiting for it.

Business cards. They’re a standard size, with some standard information on them.  Why?  An exhibition or conference is a very specific thing in time and space which usually leaves a lasting impression.  Business cards are cheap enough to get something specific to the occasion.  Most of the best examples at SXSW came from Moo, a British company now taking on the USA too.

One that stood out for the wrong reasons was a hosting company. They had a fairground style attraction, one of these things you need to hit with a huge hammer to ring the bell at the top. Amusing for 30 minutes, but quickly turned into a noise which annoyed everyone else for the next three days. Shame actually, as the people on that stand were probably the most passionate in the hall when it came to representing their brand.

Finally, a trick we on the Digital Mission stand missed. The stand itself looked great, with a double-decker bus as the backdrop and Union flags everywhere.  We had a couple of plasma screens for demonstrating various bits of software from the companies there. All well and good. However, this was a male-dominated event held over a weekend where both 6 Nations rugby and Formula One racing was on.  If we’d given over one of the screens to some of the sporting action, I’m pretty certain we’d have drawn a regular crowd for those reasons. Next year maybe!

As always, comments, thoughts and reactions are welcome!

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