James Mayes

Posts Tagged ‘Nick Halstead’

Quotes of 2011

In Conference, Personal Development, Recruitment, Social Media, Social Recruiting on December 12, 2011 at 11:22 pm

I wrote a guest post for someone recently which got me thinking in review. Doesn’t happen often, so I wanted to pursue the train of thought a little more.  I particularly wanted to pick out some of great comments I’d heard during the course of 2011.

I hope you’ll excuse me if the quotes aren’t completely precise, I hope they’re close enough to do the originator justice – feel free to correct in the comments.

Twitter makes you like people you’ve never met – Facebook makes you dislike those you already know. Greg Hadfield on evolution of Social Media

It’s not what you do, it’s what you inspire. Sally Kettle on rowing the Atlantic

We no longer search, we follow. I predict the death of SEO within 5 years. Nik Halstead on changing habits of content discovery

It’s not only money that goes in and it’s not only hires that come out.  Maayan Zusman on Social Recruiting RoI

Recruiters are judged on cost per hire / time to hire. Value is measuring Quality of Hire. Andy Hyatt on measuring returns

The war for talent is over. Talent won. Lucian Tarnowski on the future of talent

Your CEO doesn’t need to be on Twitter, just like he doesn’t need to answer the phones. He just needs to understand why YOU do. Neil Morrison on Social Media in HR.

I want a SCART socket for social media. Stephen O’Donnell on connected data platforms

I also want to share with you this video: Brutal Simplicity of Thought – on the basis that it’s the best two minutes of video that I’ve seen all year.  Enjoy!

Blog: Review of SMART conference

In Community, Conference, Personal Development, Recruitment, Social Media, Twitter on January 28, 2011 at 7:43 am

I wrote this review of SMART on behalf of Keith Robinson at ECom Digital, published by them earlier this week.  It appears here now for personal record, but comments and feedback are, as always, welcome!

First impressions were certainly good – an impressive building in a central location, plenty of staff to greet delegates on arrival and quick distribution of the WiFi details. The speakers and programme for the day had also been distributed previously, which very much aided planning – especially with the workshop streams, where we were able to figure out a plan for the day in advance. Getting that kind of admin out of the way swiftly very much aids getting on with the event itself.

Moving quickly into the opening address, Charlie Osmond did a great job of getting people ready for a day of discussion. He made clear Social had reached critical mass and was moving from a thing of wonder and hype into something which would be viewed with a clear and critical business eye.  We would all be expected to reconsider our preconceptions and he threw out a few strong sound-bites to ensure people were thinking, not just listening.

I was live-tweeting as best I could, and therefore keeping one eye on the Twitterstream.  At the point I noticed the use of different hashtags on Twitter. For those who use Twitter regularly, hashtags are a great way of following a theme or event. When multiple hashtags are involved, it becomes highly counter-productive. This could/should have been avoided. Not the first time I’ve seen it happen, but with Twitter being such a part of the conference circuit now, split hashtags really shouldn’t happen.

As the day progressed, I went with the Talent Management tracks each time.  The speakers were certainly impressive, with the organisers having brought in a good mix of theorists and strategists, pitching them in with realists who actually deliver for business.  There was a late switch on one of the sessions, so special mention should go to Sarah White – she stood in with a few hours notice, created slides from scratch and delivered a session that gave many some valuable food for thought.

Personally, I really enjoyed one of the panel events – representation from Google and YouTube is a great start. I was initially disappointed when I heard the Twitter rep had dropped out, but was then advised Nick Halstead was to join. For those of you who haven’t come across Nick before, he has a legendary passion for deep data and knows the inner workings of Twitter far better than most. He also possesses an acerbic sense of humour, which I believe always leads to a better discussion.

The highpoint for me – Nick’s comment that SEO would be dead within five years.  Certainly a controversial thing to say when sitting next to the man from Google! My low point was unfortunately during the Economist presentation.  Mark Johnson had some great stuff to say about quality of content, using debate to rally your community etc.  He also railed against the use of RSS feeds when placing news articles into Twitter, claiming that every single tweet to The Economist’s half-million followers was hand-crafted.  The Twitter account was duly checked by a few people in the audience and whilst this might be an accurate claim, the tweets are nothing more than a continuous stream of links back to the Economist. Why spend time having a real person caress every tweet if there’s no actual engagement? Unfortunately, Mark had no answer for this point. It was a shame, because he otherwise had some great points to make.

All in all – excellent event.  Very much a recruitment bias to those in attendance, but the speakers certainly had a wider range of message than would be found at a purist social recruiting event. Well worth attending. To wrap up, I’ve been back over the Twitterstream of the day and curated a selection of Tweets and the data from the live polls – all available on my blog.

 

Blog: Highlights & poll results from #SMART_2011

In Community, Conference, Facebook, LinkedIn, Personal Development, Recruitment, Social Media, Twitter on January 26, 2011 at 2:09 pm

I’ve been  invited by Keith Robinson to write a review of the SMART 2011 conference for one of his publications, which I’ve gladly done (many thanks for that invitation!).  During the course of writing that review, I went through many of the tweets on the day to get a feel for what others experienced.  I’ve pulled a selection out for your delectation here – some mine, some from others. I’ve also endeavoured to name the speaker on stage at the time of the tweet – let me know if you spot any errors!

 

How does your organisation use social media?

From Charlie Osmond‘s opening address:

  • “Don’t chase viral outcomes – ongoing conversation has better long-term results.”
  • Brands on social are often focussed purely on conversion. Compared to 16 yr old boy at party. Time to grow up & think wider.
  • “This is the year Social moves from hype & headlines to data & understanding”

Steve Fogarty of Adidas:

  • Talent Management session at #smart_2011. First, Steve Fogarty from #adidas opens with “40000 staff, 16 recruiters!”
  • Adidas on using the web for recruitment: “6 degrees (networking) Community (conversation & engagement) Marketing (attraction)”
  • Adidas had to fight to get on Facebook for recruiting. “Marketing wanted to retain sole ownership for product sales.”

Does your organisation have a social media strategy?

Andy Headworth of Sirona

  • “95% of career sites are cr*p – when did you last use your own site to complete an application?”
  • Try Addict-o-Matic for free social measuring – start listening.

Mark Johnson, The Economist

  • “Social media doesn’t mean have to dumb down. If ask for lot from readers, you’ll got a lot.”
  • “Regular debate questions significantly aid engagement”

Who should own social media strategy?

Sarah White, Independent Consultant

  • Career site “power of 3: Attractive, Sustainable, Candidate Centric”
  • “Goal of all social efforts should be to bring traffic back to Career Site”
  • “If you build your candidate attraction in Flash, you’re excluding iPhones, iPads, etc…”

Nick Halstead, MediaSift

  • “People will follow content, not search for it. Fundamental shift.”
  • “I predict death of #SEO in the next 5 years” … big rumble in the room.
  • “Sentiment analysis is inaccurate because computers don’t understand sarcasm”

What's the biggest risk of social media?

The data on this page comes from electronic polling of the delegates on the day. If the images are a bit small to read the legends, just click – they should open up to a larger view. I hope I captured it all correctly at the time, but if anyone from SMART has final figures, I’d be glad to amend.

DataSift – the centre of all things?

In Social Media, Start-ups on December 15, 2010 at 10:08 am

Regular followers / readers of this blog will know I’m fascinated by new technology – and particularly start-ups.  Most of those I’m interested in at present come out of the Bay area, so it’s always a joy when there’s a Brit to shout about.

DataSift recently launched for Alpha tests and I was lucky enough to be invited. It comes from Nick Halstead‘s stable (founder of TweetMeme, one of the best Twitter filters), so it has something to live up to.  It’s essentially a highly configurable filtering engine, not just for Twitter, but also for other social and web content sources. I’ve been playing for a week or so now and I’m hugely impressed by the results one can achieve.  However, putting it just in these terms doesn’t fully explain why I’m so enthused about this particular platform.

This morning, I was turned on to a post by @ScepticGeek, which looks in detail at mapping numerous offerings in this space. A matrix map of those focussed on search versus those focussed on discoverability.  It’s a great post, well-thought out and well explained.  It shows exactly why I think DataSift has so much to offer – so I’ve shared the key graphic here, but I’d really recommend you read the full post here.

Filtering FOR Relevance Matrix (FORMAT)

%d bloggers like this: