James Mayes

Posts Tagged ‘Online Communities’

Blog: Where’s the Quiet Man?

In Facebook, Social Media, Social Recruiting, Twitter on November 5, 2012 at 10:10 am

noisy social mediaThe level of posts being pushed out by some companies on social platforms seems to be ever increasing, to the point of deafening. I’ve seem numerous complaints about this over the past few weeks, on multiple platforms. There are of course, many explanations – for example:

  • On Twitter, there’s a direct correlation between number of tweets and number of followers – which pushes some users to tweet heavily purely for the desire to grow numbers.  If you haven’t seen it, you should totally go check out the analysis on RAAK, where they were testing out some theories on Klout.
  • On Facebook, a good understanding of EdgeRank and the careful use of content will massively increase the chance of me seeing your content over someone else’s. Want more info – take a look at this from Fresh Egg.

Point of this post though, is a brief trip back in time.

One of my early employers was particularly fond of open-floor meetings. Everyone was entitled to their opinion, and entitled to share it. Sounds a little bit like social media, right? One chap I worked with had a great way of being heard. He’d be the quietest person in the room.  He’d make it obvious with a cough or a wave that he had something to contribute, but would then speak quietly. Very quietly.

We socialised together occasionally and I know “quiet” was far from his natural state – but he’d figured that be lowering his own voice, everyone else had to shut up in order to hear. He was respected enough that people wanted to hear his contribution, and they had no choice but to be quiet in order to listen. It was a beautiful tactic, executed with elegance repeatedly.

Bill often likens social platforms to a watercooler chat, or a bar meetup – which leaves me wondering if this tactic could transition to these new channels?

On Twitter, I think the usage patterns stack against – but with a good understanding of EdgeRank and careful consideration, I think it might actually be possible on Facebook.

Anyone seen it done?

 

 

Blog: If Twitter can’t do Mobile, what chance do YOU have?

In Mobile, Recruitment, Social Recruiting, Twitter on July 12, 2012 at 2:09 pm

Having started with social, many leading edge recruiters are turning their attention to mobile now. What tech exists, should we build apps, what constitutes a good mSite, do the traffic figures really warrant it, and so on. I’m a firm believer that mobile is an essential part of a fully formed recruitment strategy and represents one of the most important channels available. People smarter than I have written about why.

Recently, I’ve been looking at a few different approaches.  I was prompted by a tweet from Joel Cheeseman last night to take a closer look at Twitter’s approach. After all, this is a spectacularly well-funded company ($1.16b at last check), with an awesome brand, competing for the top 1% talent in possibly one of the tightest markets on earth. It’s also a company for whom mobile is ABSOLUTELY key (traffic stats, third party app developers, recent acquisitions all bear this out).

I’d rather hoped to find an awesome example of how mobile can really be leveraged.  Turns out, it was remarkably disappointing. I took a look specifically at the UK end of things – a new Twitter account devoted to working for Twitter in Europe recently opened up.

They’re tweeting job links, but as you’ll see from the screenshots below (Android device), neither the job landing page nor the application process have been subjected to much in the way of mobile optimisation.

(click to enlarge, each is a separate screenshot)

    

Twitter have the capability to do this in-house of course, but those engineers are focussed on the core product and Twitter, like many, have chosen the option to buy a platform. No problem there.

What surprises me is that they’ve chosen a platform which seems to do nothing to recognise mobile traffic when Twitter themselves are probably more aware than anyone of the growth in mobile traffic – even more so amongst the demographic likely to be interested in working for Twitter.

We could blame the platform powering this (JobVite) – but to my mind, Twitter simply chose badly! This isn’t a JobVite product write-up – it”s a comment on Twitter’s recruiting tech strategy.

So, did I miss something here? Are Twitter guilty of an epic fail? Is there any hope for more earthly recruiters when the corporates gods of mobile platforms miss the mark so widely?

Blog: Twitter’s recruitment video: #win or #fail …

In Human Resources, Recruitment, Social Media, Social Recruiting, Twitter, Video on January 31, 2012 at 12:24 pm

You may have seen the recent recruitment video released by Twitter (embedded below for you).  Half a million people have now, and it’s had serious coverage not only on recruitment industry blogs, but on things like HuffPo too. Yippee! Huge numbers. Awesome coverage in the media. Cheap production. Epic win, surely?

Er, no. Not for me.

It got big numbers and coverage because everyone wants to know what Twitter are doing next and what it’s like to work there. Every techie is intrigued by the environment, the hack-days, the personalities. Every recruiter who’s heard about Social Media is trying to figure out how to get the best out of Twitter for their own business. Combine those two groups alone and I say half a million views is, if anything, low.

The concept wasn’t new or refreshing, the video (whilst well-produced) wasn’t innovative. The two brief cuts with deadpan-Dick  (Costolo, the CEO) were entertaining, but the rest was, well… average. Tongue in cheek, amusing, but average.

It terms of refreshing, the recent Ikea effort kicks this out the park.

They didn’t do anything bad, per se.  I just figure with the amount of data and the visualisations they can produce, Twitter could have delivered something truly groundbreaking. Given people an awesome insight into the business itself, or the way trends move around the world, or how the idea of a RT starts with actual users, but then becomes so compelling it actually gets built into the product itself.

#fail? Well, maybe that’s harsh. Missed opportunity? Yeah, I think so – but judge for yourself:

Quotes of 2011

In Conference, Personal Development, Recruitment, Social Media, Social Recruiting on December 12, 2011 at 11:22 pm

I wrote a guest post for someone recently which got me thinking in review. Doesn’t happen often, so I wanted to pursue the train of thought a little more.  I particularly wanted to pick out some of great comments I’d heard during the course of 2011.

I hope you’ll excuse me if the quotes aren’t completely precise, I hope they’re close enough to do the originator justice – feel free to correct in the comments.

Twitter makes you like people you’ve never met – Facebook makes you dislike those you already know. Greg Hadfield on evolution of Social Media

It’s not what you do, it’s what you inspire. Sally Kettle on rowing the Atlantic

We no longer search, we follow. I predict the death of SEO within 5 years. Nik Halstead on changing habits of content discovery

It’s not only money that goes in and it’s not only hires that come out.  Maayan Zusman on Social Recruiting RoI

Recruiters are judged on cost per hire / time to hire. Value is measuring Quality of Hire. Andy Hyatt on measuring returns

The war for talent is over. Talent won. Lucian Tarnowski on the future of talent

Your CEO doesn’t need to be on Twitter, just like he doesn’t need to answer the phones. He just needs to understand why YOU do. Neil Morrison on Social Media in HR.

I want a SCART socket for social media. Stephen O’Donnell on connected data platforms

I also want to share with you this video: Brutal Simplicity of Thought – on the basis that it’s the best two minutes of video that I’ve seen all year.  Enjoy!
%d bloggers like this: