James Mayes

Posts Tagged ‘social media’

Open shout… what’s the challenge?

In Personal, Personal Development, Recruitment, Social Media, Social Recruiting, Start-ups on January 16, 2013 at 11:00 pm

While I’ve continued to write occasional posts recently, I’ve been somewhat preoccupied with other events. Likewise, I’ve been rather quieter on the professional front.

I’ve been working on some projects in the meantime, but I’m now opening up for something fresh. What, you might ask, could that be? Frankly… it’s up to you!

My history is predominantly recruitment and talent focussed, but always with a strong technology element. I’ve strong knowledge of the social media, marketing and social recruiting space, I’ve run many training sessions, run sales teams and presentations, worked as an RPO client manager and as an external technology consultant. I’ve been involved in event organisation, speaking and sponsorship. I’ve taken on product management and product marketing projects.

ChallengeIn short then, this represents an open shout: I’m in the market for a challenge. Come talk to me if you think I can help you with yours!

Social media image size cheat sheet

In Facebook, Facebook tips, Google+, Infographic, LinkedIn, Social Media, Social Recruiting, Twitter, Twitter Tips, Video on January 15, 2013 at 11:18 am

Something that’s been a pain to me in the past, and no doubt a constant pain to everyone else who’s ever tried to carefully prepare a social media page…. what size should the image be?

Luckily, problem solved. The wonderful guys over at LunaMetrics have done the hard work for us. Not only for images though, they’ve covered video preview sizes, caption box character limits, thumbnail sizes… everything!

Image size

What’s more, they’ve covered all this for

  • Facebook
  • Twitter
  • Google+
  • YouTube
  • LinkedIn
  • Pinterest

If you build, customise or play with images, videos, thumbnails or layouts on any of the above sites…. you need this in your life!  Bookmark, enjoy! Full post here.

 

Blog: Where’s the Quiet Man?

In Facebook, Social Media, Social Recruiting, Twitter on November 5, 2012 at 10:10 am

noisy social mediaThe level of posts being pushed out by some companies on social platforms seems to be ever increasing, to the point of deafening. I’ve seem numerous complaints about this over the past few weeks, on multiple platforms. There are of course, many explanations – for example:

  • On Twitter, there’s a direct correlation between number of tweets and number of followers – which pushes some users to tweet heavily purely for the desire to grow numbers.  If you haven’t seen it, you should totally go check out the analysis on RAAK, where they were testing out some theories on Klout.
  • On Facebook, a good understanding of EdgeRank and the careful use of content will massively increase the chance of me seeing your content over someone else’s. Want more info – take a look at this from Fresh Egg.

Point of this post though, is a brief trip back in time.

One of my early employers was particularly fond of open-floor meetings. Everyone was entitled to their opinion, and entitled to share it. Sounds a little bit like social media, right? One chap I worked with had a great way of being heard. He’d be the quietest person in the room.  He’d make it obvious with a cough or a wave that he had something to contribute, but would then speak quietly. Very quietly.

We socialised together occasionally and I know “quiet” was far from his natural state – but he’d figured that be lowering his own voice, everyone else had to shut up in order to hear. He was respected enough that people wanted to hear his contribution, and they had no choice but to be quiet in order to listen. It was a beautiful tactic, executed with elegance repeatedly.

Bill often likens social platforms to a watercooler chat, or a bar meetup – which leaves me wondering if this tactic could transition to these new channels?

On Twitter, I think the usage patterns stack against – but with a good understanding of EdgeRank and careful consideration, I think it might actually be possible on Facebook.

Anyone seen it done?

 

 

Twitter, customer service and employee trust – @SouthernRailUK

In Human Resources, Social Media, Twitter on October 24, 2012 at 10:56 am
So on route to #trulondon this morning, my train was running both late and over-crowded.  My ticket was valid, but not for first class. The entire train was packed, standing room too, except first class – completely empty.  No guard or conductor in sight to check with, so I just jumped in and settled down to work.
At this point, I thought I’d tweet the rail operator. Partially because they claim to provide customer service on Twitter which I wanted to test, but also because if I was going to get grief (or even fined!) I wanted to check that situation out quickly. I got a swift response, which was at least a partial result – though it only expressed some light regret at the situation rather than offering anything more constructive. I followed up, making my concerns a little clearer regards how a ticket inspector might react. At this point, the official account stopped replying… first failure point.
A third party jumped in to defend the role of the ticket inspector. Clearly s/he was trying to defend the poor inspector who probably finds themselves on the sharp end of disgruntled customers regularly, but I was intrigued. A quick scan revealed the user regularly responded to other Southern Rail customers, defending the staff.
A little further correspondence reveals yes, s/he is a railway insider – who thinks of the customer service staff on Twitter as being “parrots”.
Railway Customer Service
The exchange being concluded, a few thoughts:
  1. If you’re going to offer customer service on Twitter (or any other online platform) offer something USEFUL. “We’re sorry for the screw-up” doesn’t quite go far enough, in person or on line.
  2. If your own staff don’t respect your efforts to monitor and respond, what makes you think the general public will?
  3. The user finished by asking me to delete the tweets concerned, suggesting a culture of fear/blame exists. Why else would removal be requested….?
  4. Sitting on a train mid-discussion with an HR person who believes strongly in Employer Transparency… Irony?
The identity of the user in the screenshots is obscured for obvious reasons and original tweets deleted.
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