James Mayes

Posts Tagged ‘Social network service’

Guest post: Is the LinkedIn LION King of the Jungle?

In Guest post, LinkedIn, Recruitment, Social Recruiting on November 9, 2011 at 1:19 pm

Pleased to offer you a guest post from my long-time Twitter buddy, Ed Scrivener – more about him after the post.

Firstly, what is a LinkedIn LION? Whilst you may feel I have lost my marbles and am describing a rather large feline roaming a social network, a LION is in fact a “LinkedIn Open Networker.”  Essentially, LIONs will connect with anyone on LinkedIn.  The purpose of doing so is to create a large network for reasons such as generating business or for recruitment purposes.

Until relatively recently there was no limit on how many connections you could have.  I appreciate that there are some outstanding networkers and some very popular people out in the world, however, there are members of LinkedIn who hold over 40,000 connections!  I don’t know the, but I think it would be safe to assume that they haven’t met or spoken with all 40,000.  LinkedIn has done its part in trying to curtail such networking by placing a limit on the number of connections a person can have.  The current limit is now set at a paltry 30,000!

It is very easy to get caught up in the technology of social networking and think it is a complicated animal that only IT whizz kids or the young understand.  In fact it is incredibly straight forward.  It is no different to networking at a breakfast meeting or at a seminar.  The only difference is that you make the initial contact virtually.  Once you’ve understood to treat social networking in the same manner, you then need to apply the same rules.  The single most important aspect of any network is that it can be trusted.  For example, if you are asked to recommend a Trainer, for you credibility it is important to recommend someone you know will do a good job and have personal experience with.  This recommendation will strengthen the relationship with both the Trainer and the person asking for the recommendation, thus making your network even stronger.  What you are not going to do if asked to recommend a Trainer, is flick through the Yellow Pages and give a random telephone number.  However, this is essentially what LIONs will do!

The other side of the coin is how helpful will the LION be to you.  The purpose of networking is that it is a two way process, but is a LION going to put the same effort into helping you as you do them?  The simple answer is no.  This is not a slight on their attitude, but more a reflection on the number of hours in a day.  When using LinkedIn you have an update of your connections’ activity on your home page.  This is a benefit of LinkedIn as it is very easy for your contacts to see you status.  So you could have written “looking for my next job” or “just completed an executive coaching programme”, all of which will generate interest from your contacts.  The problem with a LION is that they will have so many contact updates that yours will get lost in the quagmire and it will only be a case of luck if yours is read and acted upon.

There are many LIONs who treat connections as a bit of a race with other LIONs, namely who can get the most kills, sorry connections!  It is a rather strange competition as LinkedIn doesn’t offer prizes.

Clearly there will be some who are the exception to the rule, but in general most will not provide the networking benefit of someone who is building a trusted network.  My advice is to choose your connections carefully.  Only connect with those that you know or those that you feel it would be worthwhile to know.

Is the LinkedIn LION King of the jungle? Definitely not.

About the author:

I have been involved in HR recruitment for over 8 years and during this time I have worked for large FTSE listed and boutique agencies. In 2009, in the midst of a global recession, I took the brave or stupid move (delete as appropriate) to start my own business. Scrivener Recruitment. specialises in HR & HR Sales recruitment and LinkedIn training.

Infographic: Facebook vs Twitter – which is better educated?

In Facebook, Infographic, Mobile, Recruitment, Social Media, Twitter on January 6, 2011 at 1:06 pm

Just came across this wonderful infographic, and had to share.  Stats are US-based rather than UK, but the pattern suggests Twitter users are older, richer and better educated. They’re also more mobile and more likely to purchase from a brand they follow (though conversely, less likely to follow a brand in the first place).

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