James Mayes

Posts Tagged ‘Social Networking’

Quotes of 2011

In Conference, Personal Development, Recruitment, Social Media, Social Recruiting on December 12, 2011 at 11:22 pm

I wrote a guest post for someone recently which got me thinking in review. Doesn’t happen often, so I wanted to pursue the train of thought a little more.  I particularly wanted to pick out some of great comments I’d heard during the course of 2011.

I hope you’ll excuse me if the quotes aren’t completely precise, I hope they’re close enough to do the originator justice – feel free to correct in the comments.

Twitter makes you like people you’ve never met – Facebook makes you dislike those you already know. Greg Hadfield on evolution of Social Media

It’s not what you do, it’s what you inspire. Sally Kettle on rowing the Atlantic

We no longer search, we follow. I predict the death of SEO within 5 years. Nik Halstead on changing habits of content discovery

It’s not only money that goes in and it’s not only hires that come out.  Maayan Zusman on Social Recruiting RoI

Recruiters are judged on cost per hire / time to hire. Value is measuring Quality of Hire. Andy Hyatt on measuring returns

The war for talent is over. Talent won. Lucian Tarnowski on the future of talent

Your CEO doesn’t need to be on Twitter, just like he doesn’t need to answer the phones. He just needs to understand why YOU do. Neil Morrison on Social Media in HR.

I want a SCART socket for social media. Stephen O’Donnell on connected data platforms

I also want to share with you this video: Brutal Simplicity of Thought – on the basis that it’s the best two minutes of video that I’ve seen all year.  Enjoy!

Blog: The Mobile and Video in Recruitment conference visual summary #mvir

In Conference, Infographic, Mobile, Recruitment, Social Media, Social Recruiting, Video on November 17, 2011 at 4:08 pm

Attending the second Mobile and Video in Recruitment event today – wanted to share a couple of key things.  Firstly, a visualisation of the twitter stream today:

mobile and video in recruitment conference

Next up, I think probably one of the most important things on the day.  Candidates WANT to use mobile technology for jobseeking. Not just browsing, but applying, learning, following up. We’re not talking a minority either:

Finally – I’d recommend checking in on Dave Martin‘s blog of the day.  Dave spoke this morning and has captured his key takeaways here.

Infographic: Twitter – History, finance, demographics

In Infographic, Social Media, Social Recruiting, Twitter on October 3, 2011 at 8:49 am

Not the most visually appealing infographic this year, but certainly some interesting stats coming out.  I was particularly caught by the note that nearly half of Twitter users have children. Certainly true of my personal experience, but I’ve never looked at that aspect.

Twitter demographics

For the full version over on Mashable, click here.

Blog: 4 things companies need to learn from individuals

In Conference, Personal Development, Recruitment, Social Media, Social Recruiting on July 7, 2011 at 8:25 am

I had the pleasure of my first AGR conference this week – having spent some considerable time in recruitment, it was the first time I’d found myself deep in the topic of Graduates for an extended period.  It was also an opportunity to step out of the social recruiting sphere I usually inhabit to take a look at quite a different side of the industry.

I was struck initially by the Twitterstream. Of an event of circa five hundred delegates (and probably over a hundred supplier representatives) #AGR11 was remarkably quiet. Maybe twenty or so regular contributors. Compare this with a #TRU event, or #SRConf the week before, the difference stands out. Why does this worry me?

  1. The wealth of information about changing recruitment technology on Twitter is simply too great to be ignored – so whether Graduates are or are not using Twitter, the professionals recruiting them can certainly learn from this platform.
  2. The next generation of teenagers coming through – I know approximately ten living along our little Sussex street. Four are on Twitter. These aren’t undergrads, these are A-level students. Neither are they brand new to Twitter and just playing around. It’s not the 70% penetration you get currently with Facebook in that market, but it’s certainly enough to warrant interest.

#agr11I was also struck by a tweet I received. It’s a brilliant question. Not a good one, a brilliant one.  Take a look at Social Media – not just Twitter, but YouTube, or Groups on LinkedIn. It’s often a PERSON that makes the difference or stands out, not so often the whole team. For new firms, teams or industries trying to fathom out how best they can use Social Media, perhaps individuals are the people to learn from, not other corporate case studies (which yes, we do present back at whichever conference is next on the circuit).

So, I was asked the question – and being a good citizen of Twitter, I responded and said I’d try and blog my thoughts. Initial reactions:

  1. Be quick. I’ve heard tell of companies taking forty-eight hours to approve a tweet.  That’s twenty minutes PER LETTER! Sure, you might want to double-check a tweet isn’t completely ridiculous – but trust and empower employees to react like real people – and answer a question quickly.
  2. Be varied. Most people don’t spend their entire time pushing a single agenda. We talk about our jobs, our families, our sports teams and our holidays. Sure, a company Social Media presence is almost certainly there to convey a message of some kind, whether it be jobs, product news, etc. but please, humanise it a little. It makes it easier for those on the other end to actually care.
  3. Show us. We’re looking at a screen. You know that old saying, a picture’s worth a thousand words? Put a personal or team picture on there somewhere. As above – humanise it.
  4. Ask. Some of the people I really admire, on Twitter particularly, have this down to a fine art. They regularly ask what their followers would like or are interested in. I’ve also seen people do this with video, audio, blogs, etc. You’ll find people not only like to be asked, but it delivers two other benefits – those who are nervous will feel as though they’ve been given permission to speak – and you’ll know precisely what your followers, fans, subscribers want. If you’re struggling for inspiration, not sure on content – this could be the lifeline you’ve been looking for.

I’d love to hear any more along these lines. In the meantime, I’ve been writing this one while delayed trying to get somewhere personally important – using it to distract myself from matters more urgent but beyond my control. Apologies if it’s not to the usual standard – I’m trying not to review and edit anymore as I think it probably does more harm than good. Maybe that’s one more thing to add to the list above!

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