James Mayes

Posts Tagged ‘social’

Connections or relationships? Online or offline?

In Facebook, LinkedIn, Personal Development, Recruitment, Social Media, Twitter on July 2, 2010 at 8:38 pm

I was reminded earlier this week of a mantra I’ve often passed on to those new in Social Networking.  It’s something I’ve often kept in mind, but occasionally, something happens to really drive the message home.  The mantra is simple:

Make connections online – build relationships offline.

Twitter, LinkedIn, Facebook etc. have allowed me to make contact and engage with a far wider audience than I would have believed possible, only a few years ago.  Casting a quick eye over those contacts and it’s immediately clear that in the vast majority of cases, the stronger engagement is with people I’ve met – or at least spoken to by phone. Of course, there are those exceptions that prove the rule – and in those few cases, it tends to require a deep shared interest that underlies the connection, or a connection which has taken years to cement.

The reason I felt compelled to write on the topic?  A brief coffee last week.  Someone I’ve not known for that long, originally a few tweets back and forth, then a chance meeting at an industry event.  That chance meeting led to a more focussed discussion, then an opportune coffee this week.  As I left the coffee-house, I reflected on a few conversations we’d had where my companion had offered to go the extra mile and help me out. Real trust and confidence.  We’ve only known each other a few months; I have connections on LinkedIn and Twitter which go back so much further – but carry significantly less weight.

I guess it’s just human nature and no doubt there are specialists in this field who can really explain the detail behind it. I’m not one of them, so for now – I just wanted to share that mantra in the hope it helps others too.

Even the masters of the Internet struggle with Twitter

In Personal, Social Media, Twitter on May 27, 2010 at 3:54 pm

I bought a new camera recently. Online, as is often the case with commodity goods like this. I searched round a bit for bundles and competitive pricing and wasn’t particularly surprised to see Amazon come out on top. A few weeks into using my new toy, I find there’s an issue with the auto-focus.  These things happen, even with the best manufacturing processes – so I’ll just return it for a fix or replace.

I’ve got a few gripes about the way they handle returns, but that’s of no significant relevance here.  What IS important is that I thought I’d check out their Twitter presence, just to see if I could get a quick response through that medium. After all, they’ve still not responded to the email I sent them three days ago…

@amazon – Bio completed, url present, corporate logo in place. 21k followers, yep, I’m in the right place.  Then I looked at the Twitterstream.  Since the 1st February, there have been five tweets with a link of some kind Amazon wish to push. Every other tweet is a retweet of another Amazon channel.

I didn’t bother to try to engage via Twitter. It’s pretty clear that they don’t want to talk here.  I checked out a handful of Amazon’s other accounts, to see if this was an oddity, or standard practice. Of the five I checked, each one was pure and simple broadcast.

I have nothing against the use of broadcast channels – it’s part of our strategy at TweetJobs – but I do believe it remain just a part. Content and dialogue offer the real value in the experience. Walking through those Amazon accounts, I couldn’t find a single @mention or @reply. For a leading player in Internet consumer retail, that just seems horrific to me.

For the sake of balance, I should say I like Amazon. I’ve bought a fair bit from them in the past and will continue to do so in future. They let themselves down here though!

Are job boards just a fad?

In Recruitment, Social Media, Twitter on May 25, 2010 at 11:58 am

Talking to potential clients recently and I’m pleased to note more and more are accepting social media is here to stay. There are, however, still naysayers. I was reminded recently of a discussion I was involved in some years previously which has some relevance here.

1996. I’d just graduated and fallen into the recruitment industry in my search for some way to clear my student debt. Within the first few weeks there, my branch manager started seeking my opinion on many internet-related things. Whether it was my age, tech know-how, degree subject, whatever. I was happy to be asked!

And so, over a lengthy pub lunch one day, there it was. Are job boards a fad? I was crystal in my view and fought my corner. Glad I did, I was proven correct. But now I look back on that. What if I’d lost? What if they’d never started investing time and money on job boards? They’d be dead. Sunk, without trace. How many recruiters do YOU know who’ve operated entirely without job boards in the last ten years?

Fast-forward fourteen years, to present-day 2010. Social media is fighting its corner. Wanting to answer the ROI question that job boards currently find so simple. Wanting to make you understand it’s not going away.

Next stop – 2015. Whatever happened to that recruiter who said social media was a fad?

Tweeted highlights from #SMIR conference

In LinkedIn, Personal Development, Recruitment, Social Media, Twitter on April 23, 2010 at 10:50 am

Rather than my usual reasoned (rambling?) posts, I thought I’d go with something a little different today.  The following are highlights from yesterday’s Social Media in Recruitment conference (#smir), which I’ve simply picked out from the Twitterstream for those who couldn’t be there and didn’t manage to follow.  If any fellow attendees have others, please do feel free to add them!  Great event, kudos to @MikeETaylor for the organisation – very smooth indeed.

@BillBoorman: My favourite quote at #SMIR I used to send my clients wine, now i send them Cows! (Farmville) – This came from @ElkieHolland’s presentation.

UKStaffSearch: 3million new signups a month, impressive stats for Linkedin! #SMIR

ChairmanSam: Key words from #SMIR Real-time, Recency, Relevance – the 3R’s quite fitting for a Conference on Recruitment via Social Media…

@garyr0binson: Need augmented reality app to locate all my Twitter friends in the audience at #SMIR

myworksearch#smir getting onto interesting Twitter lists can bring you to the attention of recruiters

vicokezie: Online communities enhances the human touch in the recruitment process #SMIR

SiteAdvisor#smir – People know where they want to work but they want to know about the job and company but in a social way – NOT corporate babble

BraveNewTalent: CK Clinical hired a social media recruitment manager after coming to #SMIR last year and has reaped the rewards. Every company shud hav one!

@CKClincal filled a director level role from a YouTube video!! #SMIRJonathan is inspiring!!

@WaasdorpiGI: 3D’s of social media: dedication, discipline and determination #smir

Kilkennykitten: Most Recs have a long way 2go re engaging job seekers. Most don’t even respond to job applications. Gr8 opptys for gr8 recruiters #SMIR

HRWPB#SMIR MAYBE I am obsessive about the subject am surprised noone has mentioned culture, they are all depending on it but not conscious of it

vicokezie: Cands that knows employers used social networking sites could claim reason not successful was discrimination, eg religion etc #smir

luciant: Surprised that the legal advice is still to block employees from using the web! That isn’t social! #SMIR

luciant: I strongly feel the legal risk of getting it wrong is not comparable to the phenomenal benefits of getting engagement right #SMIR

HRWPB#SMIR corporate organisations, scared about brands being in the hands of employees. Employee owned organisation is radically different

There will no doubt be fuller blog reports on this subject – including one already published by @topbananas with some video interviews.  Keep following #smir on Twitter for the wrap-up.


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