James Mayes

Posts Tagged ‘transparency’

Transparency vs protectionism, part 2: Driving up quality

In Facebook, LinkedIn, Recruitment, Social Media, Twitter, Uncategorized on September 20, 2010 at 8:46 am

So last week I wrote a post about the transparent nature of Social Media. It presents a clear challenge to all businesses, but particularly those in the past who have a more secretive nature to their operations.  There were a number of great comments on that post and those (plus a discussion with a contemporary across the pond) caused me to extend the thinking.

What if the transparent nature of social media was driven out as a message to candidates? Not for the purposes of securing a new job, or learning more about a client – but at a more conceptual level.  If a company or agency recruits via Social Media, they will at some point have discussed transparency.  It therefore stands to reason that these organisations are more comfortable that one of the following applies:

  1. They don’t have anything to hide
  2. They might have things they aren’t proud of, but they’re happy to be called out on it and learn from those mistakes
  3. They accept things will go wrong, but figure the benefits outweigh the risks

Whichever way you look at it, Social Media should allow for better scrutiny, commentary and feedback.  It should drive up the quality of the recruitment experience.

So here’s the question:  Can we drive this transparent message to candidates?  Will they buy this concept? If they do, we’ll see more candidates leaning towards those employers / agencies that are active in the social space. Those hiding in the more traditional media may find it harder and harder to generate great candidates – will this prove to be game-changing in the quality standards applicable across the industry?

I don’t have the answers yet – but I’ve got a strong gut feel and I’d love to hear your thoughts!

DISCLOSURE: I’m a founding director of TweetJobs. Our business focusses on helping recruiters to get Social. I clearly have a vested interest in this topic, though would note this is my personal blog. I feel free to speculate and theorise here, but flame away if you feel this disclosure is insufficient!

It’s about transparency, not protectionism

In Facebook, LinkedIn, Recruitment, Social Media, Twitter on September 15, 2010 at 9:05 am

So this post is a quick reflection on a recent client meeting. The client concerned has been working with us for the last couple of months. In many ways, they’re the ideal player to be making moves in social recruiting: buy-in at board level; keen to learn about new technology; small enough to be agile; specialist enough to have brand value and so on.

We’ve been making steady progress with them in terms of  improving online visibility, understanding of the medium and the various platforms and indeed, these early moves have already delivered positive results. As you’d expect, these early results aren’t necessarily huge, but they’re sufficiently indicative that the client has gained in confidence.

So far, there’s only one concern they’ve raised.  Their market is niche, their candidates valuable.  If they become increasingly visible on platforms like Twitter and Facebook, competitors will be able to see who Follows or Likes the company. Does this not then form a feeding ground, giving away the spoils of all their hard work?

My response is a resounding NO! If you believe in Social Media and you believe in yourselves, this new environment is great way to show your candidates that you really are striving to be the best. If you’re transparent about this, your candidates will see and buy your belief in yourselves and be keener than ever to work with you in future.

I think we do great things for our clients – but I’ll admit in front of any of them that we’re still learning too.  So it’s not all about my response – what do you think?

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