James Mayes

Posts Tagged ‘#trulondon’

Blog: Influence vs impressions, TweetReach & conferences

In Conference, Recruitment, Social Media, Twitter, Twitter Tips on February 22, 2011 at 11:58 am

I’ve written before on the value of the backchannel at conferences. It’s something I get huge value from, whether I’m at the event or not. However, I’ve noticed recently the analytics from TweetReach being used more and more often.  I don’t live-tweet events professionally, or indeed organise conferences, so I’ve no reason to pay for full reports.  However, the snippets I’ve seen raise concerns.

Total impressions for 50 #trulondon tweetsTweetReach, so far as I can tell, tracks the tweets on a hashtag, plus those who tweeted them, the retweets, and as a result, the total possible number of views. It’s purely numbers though, and pays no attention to relevance (so far as I can tell).

Imagine, if you will, tweets coming from someone who’s had a career building websites. Maybe he/she has 10,000 followers.  If they then live-tweet a recruiting conference, they may indeed get huge numbers of impressions – but are those impressions a relevant audience. I’d guess probably not.

As an alternative, how about a tweeter with a career in recruitment, live-tweeting a recruiting conference. Maybe 800-1000 followers. I’d hazard a guess there’d be accelerated value through relevancy of audience and subsequent retweets to extended networks.

I therefore have a few questions.

  1. Have I missed something in the TweetReach analytics?
  2. Should a pro live-tweeter maintain separate account for different industry events?
  3. Should a conference organiser actually have the live-tweeter use his/her own account, to ensure greater relevance?

If you’re reading Glenn, I’m not going into the live-tweeting business – I’m just curious!  All thoughts and comments welcome.


Blog: #TRULondon review

In Community, Conference, Recruitment, Social Media on February 21, 2011 at 10:30 am

As those present on Thursday evening will verify, I celebrated my birthday in the midst of #TRULondon.  Lucky chap that I am, my wife had arranged a swift departure thereafter for a weekend in Brussels – so my customary event review blog has for once, not been produced.

Instead, I’ve gathered the transcript of the hashtag discussion here – and subsequently produced the following word cloud.  Note that Twitter names and links have been removed – otherwise, it’s unedited (click on the image to see a larger version).

To all those in the room or contributing from afar – thanks! Bill made it happen – you made it great.

Wordle summary of #trulondon

Blog: I know this much is #TRU

In Community, Conference, Personal Development, Recruitment, Social Media, Twitter on February 8, 2011 at 2:56 pm

Getting very close to the next #TruLondon event now and the buzz is quite impressive.  Having had a very busy start to 2011, I’ve been trying to keep track through Twitter and the blog posts, but it’s a struggle – so I leapt at the chance to catch up with organiser Bill by phone recently. Yep, old-school is sometimes the best.  As always with Bill, there’ll be some well-publicised activities in advance, in addition to some surprises on the day.  So which bits am I most looking forward to?

  1. #trulondonThe sheer range of assembled intelligence and experience. You’ll struggle to find an event with more talent in one location than this.  Quite how Bill pulls them all in, I really don’t know. I’ll say this though, the man’s an artist!
  2. I’m hearing a rumour that there’s going to be something rather interesting on the Twitter front. Twitter’s always been a key element of the #TRU events and Bill’s one of those who really understands the value of the backchannel. I wrote a review of this for one of his previous events here – but if I understand correctly, it’ll be worth installing Layar on your smartphone if you’re attending.
  3. I’m actually going to be at a professional event with my better half! She’s always been in the HR industry, I’ve always been in recruiting, so while there’s a common interest, the events we’ve attended have been very different.  Social Media is starting to bridge that divide, and Bill’s event really does drive that message home.
  4. All being well, I’ll be playing with a new app while I’m there. No commercial interest in this one for me, but something I was lucky enough to see an alpha demo of at the recent TEDxBrighton event – and I’m hoping I’ll have a beta test version by the time I get to #TRU. If you’re a regular conference-goer, it promises to be quite exciting – #TRU should be the perfect place to let it loose!

There’ll be loads more when I get there, I’m sure.  As always, I’ll be tweeting heavily through the day – so if you can’t be there, follow the event on Twitter. As soon as I have a live-stream link, I’ll share that too!

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