James Mayes

Posts Tagged ‘Wi-Fi’

Blog: Using WiFi for Recruitment? #rcvs #mobile

In Conference, Facebook, Mobile, Recruitment, Social Recruiting on April 18, 2012 at 10:51 am

Attended an excellent Reconverse event last week focussed on use of mobile apps, websites etc. (candidate survey results here). This post though, is a slight tangent to that session.  Much discussion of SMS, bluetooth and so on. Got my head ticking over and started me thinking about wifi hotspots. They’re more widely available than ever but still seem under-utilised.

Many free hotspots I see require the user to go through a quick splash page, clicking to agree to terms and conditions. Fair enough, you’re using a free resource.  However, that’s pretty much all they ever do. Seems like an opportunity to me.  If you can throw up a guest wifi access point in a talent-specific location (say for a skills-focussed conference or at a coffee shop near a major IT employer), the splash page can be:

  • Branded
  • Device optimised (tab, laptop, phone)
  • Location specific

When asking people to accept the terms of use for free wifi, it’d be more than possible to add a few check boxes. Opt out of job opportunity messages? Opt out of future offers? For details capture, either a single email address box, or implement Facebook Connect.  Indeed, no reason a reward mechanism couldn’t also be considered – give us your details, get 60 mins free wifi with a cloud wifi provider to use any time you like.

Seems a relatively untested area so far, but not an expensive one to explore. I’ve only come up with two real challenges so far:

  1. Splash pages can be annoying on a phone if you don’t realise you have to go sign in. Messaging around the venue can resolve that.
  2. Clearly, skills-specific locations will limit the breadth of application.

Final thought – for event organisers – why is the wifi never branded in any way? Often you’ll see “Wifi sponsored by XXX” in the programme. Why not set the password for the day to the brand name in question? If I actually have to type that company’s name to get on the Wifi, I’m far more likely to remember it!

Thoughts, comments, challenges appreciated!

Blog: Twitter security update

In Social Media, Twitter, Twitter Tips on March 17, 2011 at 9:16 am

Recently I posted on a Facebook update, allowing HTTPS to be used, instead of HTTP (in simple terms, adding a layer of security when you access the site over WiFi) – that post gave you a guide to change the setting.

Twitter have now released the same update following a trial period.  To take advantage of this, you simply need to switch on the HTTPS option.

Changing Twitter Settings

 

From Twitter’s homepage, go to your Profile Menu in the top-right corner. Click Settings. Twitter will show you the first page of options for your Settings (username, email etc.).

 

Using HTTPS for Twitter

 

Scroll to the bottom of this list – the HTTPS option is the last one on the page.  Check the box – and remember to save changes.

 

Probably my shortest post ever, but so long as it helps, it’s worth it!

 

Blog: Even social media leaders need to cover the basics… @starbucks

In Personal, Recruitment, Social Media on February 10, 2011 at 2:50 pm

Enjoying a day in London, taking in some Social Media Week events, interspersed with a few client meetings.  With a little downtime to spare, I dived into the nearest Starbucks for coffee and an email-clearing session. I’m sure I recall reading they have WiFi everywhere now, so I grab my coffee, head downstairs to the extra seating and get out the netbook.

Wireless connection found, I fire up the browser, expecting a pop-up of some kind where I need to sign in. There it is.  There’s an option to go to the BT Openzone site and pay – or the option to sign in and utilise the Starbucks reward card. I’m thinking the second option looks more inviting, so on we go. There’s a sign-up window, asking for a whole bunch of personal information, which I complete. Finally, at the bottom of the screen, the number of your Starbucks reward card is requested. I don’t have one yet – and neither am I about to pack up all my stuff and head back upstairs to enquire with staff. Instead, I pack up and leave, feeling distinctly irritated.

So what went wrong? Two things:

  1. I stood there, suited for business and carrying a laptop, but no-one at the Point Of Sale asked if I’d be interested in using the WiFi
  2. There was no information around the POS to catch my eye

If either of things these had been covered, I would immediately have paid for the Starbucks card, got my coffee and settled in feeling rather happy. Instead, I left, unimpressed.

So to the bit about about getting the basics right…  readers on this blog are mostly recruitment-focussed – how many candidates have you spoken to today? How many times have you asked for a referral (of any kind) or recommendation? I’ll help you with the Social Media bits, but please, make sure you’re covering the basics too!

Final thought – @starbucks had 1.2m followers last time I checked…  let’s see if they spot this 😉

 

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