Reading an article this morning about the joys of monitoring managing social media, illustrated by this image – wanted to share. Whilst it outlines the various roles in a community rather well, I believe it misses the mark with the referee.
The ethos expounded by Bill Boorman focusses on the role of the Community DJ – which personally, I think far better captures the role. Community Manager implies control, direction. DJ suggests the role is more about creating the right environment for a community to thrive. Indeed, in many of the better matches I’ve seen (whether football or otherwise) the referee creates a flowing game, rather than an exhibition in control.
Also – as I recently discovered, Paul Jacobs deserves the credit for ” Community DJ”.
What makes the perfect community manager or DJ in your world?